Today we’re going to finish analyzing some videos from a Pomo perspective (that’s short for Postmodernism). Then we’re going to move on to talking about effective speaking strategies and presentation strategies:
In the above video, the poet (and former teacher), Taylor Mali makes fun of a particular dialect of speech that he regards as being problematic because it conveys uncertainty and lacks conviction. Do you agree with this?
What do each of the following speakers do well?
Using Visuals
One of the more common formal speaking scenarios in both school and work is delivering a presentation. You’ve probably all encountered (and perhaps given?) “powerpoint” presentations that are… less than inspiring. Delivering an effective presentation with engaging slides can be tricky if you haven’t learned strategies for creating effective visuals. Read these tips from the experts at TED Talks:
- Think about your slides last. Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words.
- Create a consistent look and feel. In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go.
- Think about topic transitions. It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic.
- With text, less is almost always more. One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it.
- Use photos that enhance meaning. I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com. The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.
Some additional tips from the TED website include:
- Go easy on the effects and transitions. They usually don’t add anything to your presentation
- If you’re going to use a chart or graph, use a simplified version like this:
Adapted from: “10 tips on how to make slides that communicate your idea, from TED’s in-house expert.” TED Blog. TED Conferences, LLC, 01 May 2015. Web. 01 Mar. 2017.